Home Business Chip Wars 2021: What AMD, Intel, Nvidia, and Qualcomm Introduced at CES

Chip Wars 2021: What AMD, Intel, Nvidia, and Qualcomm Introduced at CES


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Intel, Advanced Micro Devices, Nvidia, and Qualcomm debuted their newest chips on the 2021 CES tech commerce present this week. As is the case in most years, the brand new chips are quicker and extra power-efficient variations of current expertise, serving to laptop computer makers create smaller and thinner gadgets which have longer battery lives. A number of the new chips, which have been in improvement for years, will likely be utilized in computer systems that on sale within the subsequent few months, whereas others face an extended lead time.

Right here’s what chip makers introduced at CES:

Superior Micro Units

AMD CEO Lisa Su was a CES keynote speaker for the second yr in a row, befitting the corporate’s main efficiency place in pc processors. Su was joined for elements of her discuss by the CEOs of high PC makers HP and Lenovo in addition to high executives from Microsoft and Lucasfilms.

After the PC trade posted its highest gross sales in six years final yr, because of legions of stay-at-home staff and college students, Su predicted continued robust gross sales in 2021. “We anticipate (PC) demand to be even increased in 2021,” she stated.

For brand spanking new merchandise, Su first launched a line of processor chips for laptops that will likely be primarily based on the third era of AMD’s Zen design, dubbed Zen3. The brand new Ryzen 5000 collection run at speeds as much as 4.8 GHz, quicker than final yr’s 4.2 GHz high pace. The chips are as much as 16% quicker than AMD’s prior laptop computer choices, the corporate says. AMD stated 150 new laptops would hit the market in 2021 with the brand new chips together with fashions arriving in February from Asus, HP, and Lenovo.

For desktop computer systems, AMD launched some new high-end variations of chips with the Zen3 design geared toward shoppers, together with the AMD Ryzen Threadripper PRO 3995WX, which run at speeds as much as 4.2 GHz. AMD didn’t disclose how a lot the chip would price.

Su additionally confirmed the primary dwell demonstration of the corporate’s upcoming chip for servers and cloud information facilities, code-named Milan. A system powered by the brand new chip outperformed an Intel-equipped system by 68% in creating a fancy climate forecast. However AMD hasn’t but stated when the Milan chips will go on sale.


Intel struggled in 2020, because it suffered setbacks in manufacturing chips with the most recent expertise for a second straight yr. However in contrast to 2020, the issues didn’t cease Intel from unveiling new processors at CES 2021.

CEO Bob Swan didn’t lead Intel’s presentation, as he did in 2020. As an alternative, govt vp Greg Bryant acted as grasp of ceremonies on Monday.

Among the many highlights, Intel expanded the eleventh era of its “Core” processor chip structure from final yr’s chips for skinny laptops by including new chips for extra highly effective (and bulkier) gaming laptops and desktops.

New Core S-series chips for desktops are 14% quicker than Intel’s prior finest gaming chips, the corporate stated.

New variations of the corporate’s H-series for highly effective laptops, code named “Tiger Lake,” can pair with cell graphics chips from Nvidia. The chips are additionally appropriate with the very newest Wi-Fi normal often called Wi-Fi 6E that makes use of new airwave bands simply made out there by federal regulators. Intel confirmed a laptop computer with one in every of its new chips barely outperforming AMD’s newest laptop computer gaming chip whereas operating Deep Silver’s Metro Exodus sport.

In a presentation that included an look by Probability the Rapper, Intel additionally unveiled chips geared toward low-cost Chromebooks and different gadgets for faculties. The phase has boomed beneath COVID, as children compelled to review from residence wanted laptops. Intel stated gross sales of PC to varsities jumped 37% final yr. The corporate stated the most recent model of its low-cost Pentium Silver and Celeron processors supply clearer video for Zoom conferences and embrace the latest upgrades to Wi-Fi often called Wi-Fi6 for quicker connectivity.

Lastly, Intel confirmed a “sneak peek” of its subsequent era processor, referred to as Alder Lake. Designed extra like processors from Apple and Qualcomm primarily based on expertise from ARM, the Alder Lake chip will mix high-performance processing cores with lower-power cores that save power. It will likely be out there within the second half of 2021, Intel stated.

The processors are anticipated to be the primary to hit the market that have been overseen by chip design star Jim Keller, who labored on the firm for 2 years before leaving in June.


The main maker of cell chips for smartphones already revealed its newest processor designs in recent weeks.

However at CES, the corporate nonetheless had a brand new product to announce: an up to date underglass fingerprint sensor that may unlock a telephone when the person merely presses a finger on the glass show. The second-generation 3D Sonic Sensor is 50% quicker at unlocking than Qualcomm’s authentic expertise from 2019, the corporate stated. It must be out there in telephones quickly, although Qualcomm didn’t give particular particulars of upcoming gadgets.


Final yr, Nvidia unveiled high and mid-priced desktop graphics cards for players utilizing its latest Ampere design. At CES 2021, the chipmaker centered on lower-priced playing cards and chips for laptops.

However first, senior vp Jeff Fisher had an apology of kinds for widespread shortages of the brand new playing cards. “Ampere has been our quickest promoting structure ever, promoting nearly twice as a lot as our prior era,” he stated. “We all know these merchandise have been laborious to seek out. I need to thanks in your endurance as we proceed to work laborious to catch up.”

On the desktop, Nvidia’s newest lineup is priced at $400 to $1,500. So the corporate unveiled a brand new desktop card, referred to as the RTX 3060, costing $330. For efficiency in video games depicting shining lights and reflections, a pc operation often called ray tracing, the brand new playing cards will likely be 10 times-faster than the bottom priced playing cards from Nvidia’s prior era. Nvidia’s earlier Ampere-powered playing cards offered out shortly. The RTX 3060 will go on sale in late February, the corporate says.

The corporate can also be bringing its Ampere design to laptop computer graphics chips with its new RTX 30 collection. Nvidia stated the brand new chips are twice as battery environment friendly as its prior era of cell chips and nonetheless supply improved efficiency. The chips will likely be in additional than 70 laptop computer fashions that begin hitting the market on the finish of this month.

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