Home Business Shonda Rhimes’s ‘Bridgerton’ collection is a significant hit for Netflix

Shonda Rhimes’s ‘Bridgerton’ collection is a significant hit for Netflix


“Bridgerton,” a interval drama from producer Shonda Rhimes, is on tempo to be one of many greatest hits in Netflix’s historical past.

The collection can be seen by 63 million households in its first 4 weeks, marking the fifth-largest debut of any present on the service, Netflix mentioned Monday. If this system stays on its present trajectory, it’ll narrowly eclipse “The Queen’s Gambit” as Netflix’s most-watched present in latest months. Nonetheless, it’ll fall in need of the Spanish crime collection “Cash Heist” and the documentary “Tiger King” because the most-watched packages launched in 2020.

The present’s reputation helps validate Netflix’s expensive transfer to lure Rhimes away from her longtime dwelling at Walt Disney Co. It dedicated greater than $100 million to steer Rhimes, the creator of “Scandal” and “Gray’s Anatomy,” to affix the corporate. She serves as govt producer of “Bridgerton,” which is predicated on novels by Julia Quinn in regards to the eponymous household’s efforts to navigate London excessive society. The present was created by longtime Rhimes collaborator Chris Van Dusen.

Rhimes, 50, blazed a path that has since been adopted by many different mega-producers, together with Ryan Murphy. However whereas Murphy has been churning out present after present — drawing tepid critiques and viewership — Rhimes took greater than three years to launch her first Netflix challenge. It seems it was definitely worth the wait.

“Bridgerton” was Netflix’s No. 1 present in 76 international locations, together with the U.S., and reached the highest 10 in each nation aside from Japan.

Netflix counts anybody who watches two minutes of a program as a viewer. Whereas this inflates its figures, the strategy nonetheless affords extra transparency than what most different streaming providers present.

The Los Gatos, California-based firm additionally mentioned that its December and Christmas-week viewership set data, each by way of whole hours and common per subscriber.

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